消费品

我们是一支以人为本、以顾问为次的团队,致力于与消费品行业各类别的从业者建立合作关系,其中既有突破性消费品牌的新兴制造商,也包括寻求为行业带来变革的老牌全球企业。

我们一方面与生产商和制造商合作,另一方面与零售商和休闲业经营者合作,因此对行业了解深入,使我们对如何推动增长和业绩拥有独特见解。

我们将经验、热忱和个人承诺相结合,因而能够与客户建立成功的合作伙伴关系,在各类重大问题上做出决定性变革,范围涵盖该行业的多元化产品:

  • 整体业务增长和竞争定位
  • 品牌和组合开发
  • 自有品牌潜力最大化
  • 利用数字技术在销售和营销方面的潜力
  • 地理和渠道扩展
  • 市场路径和渠道策略
  • 重新思考商业职能和销售队伍的有效性
  • 与零售和批发贸易的客户合作关系的价值最大化,包括类别管理和商业条款
  • 收购、协同效应评估、整合和剥离
  • 战略组织设计和变革
无论是充满渴望和雄心勃勃的新兴初创企业,还是老牌世界企业,我们的经验和对客户的个人承诺指导我们就关键问题开展工作

我们的思考

2023年11月2日

The OC&C Global 50 2023

2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing on significant price increases. Organic volumes also remained consistent, up 0.8% from last year, but this wasn’t enough for businesses to fully escape the impact of rapidly rising input costs… Our annual OC&C Global 50 report, now in its 21st year, is an independent snapshot of the financial performance of these businesses.

2022年2月17日

Private Equity & Transactions 2021

2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.

2022年1月19日

Trading Places

Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.

2021年9月24日

Highs and Lows

In this year's annual study of the FMCG Global 50 we see that while the Global 50 have seen growth slow, they have outpaced smaller players. As restrictions ease, how permanent is the new dynamic?

2021年2月26日

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen

2020年10月29日

B2B digital disruption: A quiet revolution

Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments across a range of capabilities

2020年9月22日

Ready for the storm

Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow

2020年3月25日

It's the uncertainty not the hardship that's so difficult

It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly

2020年3月24日

The meat of the matter

It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to drive increased demand for meat substitutes and meat free products

2020年3月4日

Meat substitutes

The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype

2019年12月18日

How to become profitable in China - a lesson from a food delivery app

China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so

2019年12月11日

Transform or bust

FMCG market leaders cannot tweak their way out of revenue tight spots

2019年10月7日

Economic fog - OC&C Food & Drink Top 150 2019

Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure

2019年10月2日

The economic fog

As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers

2019年7月25日

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

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